BEHIND THE BAR.
The most satisfying story ever told.
1930
The very first SNICKERS Bar, named after the family horse, was manufactured in Chicago, US, and sold for five cents.
1967-1990
The satisfying product came to the UK in 1968 but was named the iconic MARATHON. This was then later changed to SNICKERS in 1990.
2010
The award-winning “You’re not you when you’re hungry” campaign is created and celebrated.
2018
Snickers Caramel Intense is introduced -- oozing with rich and delicious caramel, packed with a scrumptious combination of nougat and crunchy peanuts, and coated with a luscious layer of smooth milk chocolate. A second tempting flavour, Max Nuts, also hits the market.
2019
Snickers Almond arrives -- crammed with delicious and nutritious almonds, nougat and caramel, creating a flavour that rocks your taste buds.
2020
Snickers Cashew adds a new twist -- crunchy cashew combines with the classic Snickers ingredients, milk chocolate, nougat and caramel, to create a totally new delicious and wholesome taste.
2021
Packed with nuts, raisins, caramel and nougat, Fruit & Nut Snickers are extra nutritious as well as being super yummy.
2022
Snickers Kesar Pista chocolate bar gives you a guilt-free indulgence with the goodness of nuts. Made with pista, kesar, almond and chocolate, this premium chocolate satisfies your taste buds and helps you fuel up during a busy day.